Whether you’re running a small or large company, whether you’re a SMB owner or entrepreneur, business Christmas cards for partners, followers, fans, and friends are a great way to promote yourself. Did you know that the concept of sending seasonal greeting cards is a tradition that has been around for over 100 years? Whether it’s between family and friends, employers and customers there is something special about getting a holiday card. Company Christmas cards are a nice way of paying individual attention to your clients, and the perfect way to say thanks for all the hard work you’ve put in throughout the year.
If you are a small business owner, sending a holiday greeting card is a great way to not only thank your customers but remind them of your business. It’s estimated that millions of holiday cards are sent around the world each year. How can you set your card apart?
HAND MADE VS DIGITAL
E-Cards and invites have seen a rise in popularity over the last few years. They are easy to make, easy to send, and affordable! However, they lose the personal touch that comes with a hand-delivered or mailed-out card.
PERSONALIZE THE MESSAGE
When sending out your holiday greeting card, a handwritten note can add a special touch. Take the time to write the recipient’s name and to sign your own with a special greeting. Something simple will still go a long way.
BE AUTHENTIC WHEN CRAFTING YOUR MESSAGE
Your holiday greeting cards should be sincere! Now is not the time to talk about sales or your latest product offering. Your card still serves as a marketing tool especially! Be sure to customize your design to reflect your company branding. You might choose a color palette to match your logo, and include your watermark on the bottom right corner of the card. Beneath your greeting, add your business tagline or slogan.
It’s an exciting, yet, admittedly stressful time of year. Seasonal greeting cards are an affordable, effective way to reach out to your client base. Choose a card that reflects your company’s branding and personality. Use the wording to send a message of gratitude and well wishes. Your customers, employees, and trusted vendors will take note.